I came across Shelby’s knitwear line on (where else) Instagram, and just had to share with you guys what she is doing. Having no formal education in fashion design, Shelby took on the welcomed challenge of designing her own knitwear line: Elizabeth An’Marie
I don’t know about you, but I think we need so. much. more. of this in the fashion world and I’m so happy I get to share her brand story with you today.
I have 2 goals in mind for 2019.
One is to not purchase any fast fashion.
Two is to use this blog as a platform to support emerging knitwear and fiber artists. Will you help me do that by sharing this post real quick?
Tell us about your brand: Elizabeth An’Marie!
Elizabeth An’Marie is a handmade knitwear brand. Based in London, UK. We pride ourself in designing and creating unique pieces. Fun, Funky, and pastel beauty knits. Each pieces we want to inspire fun, and personality through each looks. Maybe that’s why each pieces we design is given a female name. As names always carry meaning and personal to them.
What does your design process look like? Do you sketch, make vision boards, or just start knitting?
I love to search for ideas on Pinterest. If I could marry Pinterest I would. I’m always browsing on it one way or another. I also sketch sometimes. Sketching helps me to see how certain colours would look like before I knit up any ideas. But most of the time I can picture an idea, maybe based on what I’ve seen before or just something I’ve designed on paper and then I just knit.
Why did you decide to design your own handmade knitwear brand? (It’s honestly a dream of mine to do something like that one day!)
I never really decided, I just found a hobby and thought this would be a great business idea. I never studied textiles or fashion design. Nor did I study knitting. I studied graphic design and photography in collage. Never did I ever believe that one day I would be designing and knitting up my own creations. But now I’m grateful for this hobby I’ve found.
Tell us about the early days of Elizabeth An’Marie, what were they like?
Hard!! So hard! Because I never studied fashion design, textiles or even business studies. I had to figure out everything on my own. I never got the knowledge of what happens after, if I was a fashion student. I never got the intern experience in one of the big fashion houses. I literally was just a humble girl, who left university from her first year of studying Graphic Design, with no knowledge of knitting or business just trying her best to find her feet in this world of fashion.
That’s Amazing! I think it’s so inspiring to hear that you don’t have to follow a set path to pursue a creative passion. What were the first steps you took? What advice would you go back and give yourself?
Thank you, and it’s true to see what I’m doing today with out the experience or degree of a level 4 fashion textiles designer. It’s pretty cool!
My first steps was encourage by my mom. She told me about this business course which would last for a year, with a company called the Princes Trust. It’s sponsored by Prince Charles I believe. And it helps start ups like myself. Joining the course we never even need a business plan or even an idea, but course I when there knowing what I wanted to achieve at the end of that year. The princes trust helped me to build on the understanding of cash flow, and business tax, all the boring stuff. But it really was a first step to helping me understand how the business side of things really work. Not only did we receive our own personal mentors to help us build on our business plans and help us understand anything we needed help on, we would also have mini work shops everyday for a week. A lot of business minded people would come in and talk to us. My favourite talk was from a women who used to work in one of the biggest department stores in London. She came to teach us the best way of Pitching your ideas, so you can to get your products or idea into big stores. If I could go back and give myself any advice it would be, you really don’t need to get yourself into debt for studying a degree at university! And I would tell myself, to never stop being creative, because that creativity you have will be your blessing one day!
When did you start to see that this was something you could actually make money doing?
When people started to tell me that my knits were actually good. I learnt the skill of knitting very quickly. Doing this interview with you today, it’s only been 4 years since I started teaching myself to knit. So knowing that I truly had a gift, a talent blessed by God, I knew that one day, that right time, this blessing and gift He has given me was a talent which was going to be used to support my wellbeing.
Where do you think this confidence, and ability to trust your intuition came from?
Honestly God! Knowing He has already seen my future and is constantly fighting my battles. Even if those battles has not come my way yet, I know without him I would fail. And With Him everything will be ok. Today we see a lot of small start ups fail in the first year. But I’ve been blessed to still carry on. Till this day I’m still fighting. Some people loss their fight and driving to continue. When I was young I never dreamed that one day I was going to be my own fashion designer.
All I knew was that I liked to buy clothes which was already made in the shops. Never did I picture people one day wearing something I have made. This talent of knitting just one day fell onto my lap, when I wasn’t expecting it. I never asked to learn knitting, nor did I ever see myself knitting my own knit pieces. Like I’ve said before, all I loved to do was shop, already made clothing.
It’s amazing to see what has happened in my life, also in such a short amount of time. But honestly to me four years had felt like forever. Because I lived in the highs and the many many lows, but to know what I had God, friends and family on my side. I couldn’t lose! I’m a winner no matter how long it may take for the blessing to come. I’m a winner because I haven’t given up. I’m still fighting for what I know is a blessing from God.
How did you begin to market and advertise your business?
Instagram and Pinterest. Till this day I still use these two mediums. I tried Facebook and Twitter. But I just couldn’t figure it out. So I stuck with Instagram. Now that Instagram has the Instagram shop it really goes help, because I love to take detail shots of my pieces. And now that I can tag each pieces it helps people realise that my feed isn’t just images of my pieces, but a shop. And a link to my shop.
What were some snags, pitfalls, or things you learned from in the beginning?
I learnt a lot about myself. I learnt how to handle money. I used to be very bad with money. I loved buying anything and everything I liked if I had enough money in my account. So I had to teach myself to be a better handler of money, especially when starting a business from the ground up, you would need all the money you can get. I also learnt to be patient! Oh my gosh being patient was the hardest. Many times I had to keep telling myself not to give up. You would see other people doing the same or similar thing as you and they were doing great (from what I can see on Instagram). But I learnt to just be patient and know that my time is coming.
I also feel like a lot of money when Into the business at a very early stage. Which I now look back and see that wasn’t a great idea. There were also many cryful (if that’s a word) nights. Worrying if what I was doing was a mistake or if it was just a waste of time. Before starting the business I was very depressed, I just lost my grandma from cancer and I was having my own personal issues at home. I was in a very dark place and the idea of giving up on life was so easy. But I believe God gave me this talent, this gift and it had truly saved me. Because I’m here today alive and enjoying life to the fullest.
How has the brand grown since you’ve started?
Well someone was wearing one of my pieces at London Fashion Week AW19. This time last year I was knitting my new collection 7… but the brand has truly grown so much. Not just for the business but for myself. I’ve seen myself change for the better. At the beginning knitting was just a hobby. Something to help me get by through the days of not being at university. The brand has also grown in ways where I’m truly able to create and make designs I’ve always want to show to the world. My motto for the brand is to be your self no matter what anyone says. Be creative and colourful. At the beginning i was just buying cheap little wool from any fabric shop in London and now I’m able to buy more luxury wool from a company in America. My website is also something I’m very proud of and the lookbook pictures, which I also take myself. The brand had grown so much that I’m now office space hunting. And soon I know I’ll need to hire help.
Lastly, do you have any knitting projects that you work on just for fun, to wind down? If you could only use 1 yarn for the rest of your life, what would it be?
Umm, when it comes to knitting pieces on a random day, it’s always for a collection I would like to bring out. But personal projects, I like to sew. I’ve been teaching myself to sew lately. A new talent I’m trying my best to master. I’ve been sewing for a year now. So I’m still new to the game. But it’s crazy how I’ve started with the more Advanced patterns like coats. Crazy I know, but I’m not Basic haha. I Need a Challenge!! Even if it drive myself crazy… And the one yarn I would use for the rest of my life, is 100% Merino yarn all the way. You could never take that away from me. Love that wool!
I think it’s safe to predict that this designer is going places. It’s so inspiring what opportunities have opened up for creative people with the internet. It blows my mind to think that 20 years ago this interview wouldn’t be possible!
If you’re interested in seeing more of Elizabeth An’Marie’s work, you can view her website, and make sure to follow her on Instagram! You can also help me get the word out about her brand by clicking below to share this post! Margo Knits is all about supporting people in the fiber arts, and sharing this love of knititng & crochet with each other! Thanks for reading. -xo Margo
The Stamen Stitch Tassel Scarf was inspired by a few skeins of leftover yarn I had lying around. I saw the colors of these tassels together and really wanted to put them together in a new, fun, and fresh way. So I bought some Lion Brand Scarfie yarn for the actual scarf, and picked out a simple stitch pattern that I could easily memorize and work on during T.V. time.
The Stamen stitch is a really simple pattern which uses knits, purls, and slip stitches. With only a 4 row repeat, I had no problem memorizing this stitch pattern so I never needed to have a row counter, or piece of paper nearby while I was knitting. That gets really helpful when you have a lot of projects going on at once. I always want to have something simple going so that I can turn my brain off while knitting, and this scarf achieved that for me.
Row 1 (RS): Knit. Row 2 (WS): K1, *SL1 wyib, K1; rep from * to end. Row 3: Knit. Row 4: K2, *SL1 wyib, K1; rep from * to last st, K1. Rep rows 1 – 4.
If you prefer a charted version of this stitch pattern, you can find it here: http://www.knittingstitches.org/2017/12/stamen.html
When your scarf reaches the desired length, cut yarn and weave in ends. Make 16 tassels out of yarn of your choice, and attach to the bottom sides of the scarf as pictured. Weave in ends of the tassel strings to WS of scarf.
Not sure how to make a tassel? I found a helpful tutorial on Youtube that will show you how. No need to purchase a tassel maker.
SHOW ME YOUR STAMEN STITCH TASSEL SCARF! POST A PHOTO ON INSTAGRAM USING HASHTAG: #MARGOKNITS FOR A CHANCE TO BE FEATURED ON THE BLOG! THANKS FOR READING!
After taking a year off from this blog, it’s with a huge sigh of relief and a new burst of creative energy that I can say that I am back! In the past year, I’ve dedicated my time to starting up a little art studio in my small town, and this blog fell by the wayside as a result. I knew that opening my own brick and mortar business would require all of my time and energy.
My little art studio called Pink Velvet Studio (you can check it out here!) is a space that I created as a way to bring creativity and art into the local community. We host a range of crafting and art classes from children’s clay workshops to wine and paint nights (for the adults of course!). And of course I had to bring my love of knitting into my little art studio too. In January I’m going to be hosting a stitch and bitch event where we will feature a local fiber artist who will be doing a spinning demonstration and selling some of her handmade yarn. If you’re in the Northeast Ohio area, I’d love you to stop by and see us!
So my world has gotten fuller and my knitting needles have been really lonely. But as many of you know, we can’t really leave the needles and hooks alone for long. And it just felt right to come back to this blog in the winter months, where the cold draws me inside and begs me to slow down. For my first post back on the blog, I figured the best pattern to share would be one that I started last year! So here it is, the seed stitch hat. I hope you enjoy the pattern, and I hope you’ll come back again! You can also follow more of my knitting process and adventures on Instagram!
With Size 6 circular needles, CO: 71 sts, pm, join in the round. (If you want to make this hat for a child size, make a gauge swatch of the stitch pattern to calculate the number of stitches. Stitches must be an odd number for the seed stitch pattern.)
Work in seed stitch pattern until brim measures 2″
Switch to size 8 needles and work in seed stitch pattern until hat measures 7 inches (17.75cm – 19cm) or desired height
Ending with a round 1, on the last round before you begin the decrease rounds, continue in seed stitch pattern until 2 stitches remain. Then purl the last 2 stitches together.
***Switch to double pointed needles when stitches become difficult to knit on circular needles.***
Decrease round 1: *K2tog, P2tog, rep. From * to end of round
Decrease round 2: *P1, K1, rep from * to end of round
Decrease round 3: *K2tog, P2tog, rep from * until last st, K last st. to end of round
Decrease round 4: *K1, P1, rep from * to end of round
Cut yarn and weave end through remaining loops. Pull tight to secure and weave in ends.
I hope you enjoyed this pattern, it’s one of my favorite stitches and I love this hat! It will definitely end up in someone’s stocking this year.
Show me your seed stitch hat! Post a photo on Instagram using hashtag: #margoknits for a chance to be featured on the blog! Thanks for reading!
Hey hey and happy Thursday! Remember a few weeks back when I posted the Minty Morning Headband? Well what a difference a gauge makes! Today I’m actually going to be using the exact same pattern as the Minty Morning Headband, but with superbulky yarn to make a cowl!
The Cora Cowl features edge cables, and a big beautiful braided cable right in the middle. I love the effect of cabled edges. I used Lion Brand Wool Ease Thick and Quick yarn, and I’m really happy with the way it turned out. The texture of the yarn is so soft, and the cable pattern is my new go to! The Cora Cowl is knit flat, and seamed. You can make it to any length you want.
Last week I posted a pattern for this easy crocheted cowl that looks like knitting. Now I want to introduce to you, it’s soulmate, it’s other half! The Emily Hat! The Emily hat is an easy to make project that only takes an evening. It looks great and completes the look of the Emily Cowl.
It’s really one of those go to beanies that you can wear all the time. You know how I love my T.V. crochet projects, so of course this pattern is simple enough to zone out in front of some Netflix. It uses worsted weight yarn and a size 8 crochet hook.
A beautiful, simple crochet cowl pattern. The Emily cowl is crocheted flat in a simple repeating rib pattern that is really fun to do, and it looks like a knit cowl! If you know how to slip stitch and single crochet, you can make this cowl too.
When I saw this Turban Hat by The Bunny Studio– I instantly needed to make it. Don’t you love projects like that? I dropped all plans for laundry, dishes, and general adult responsibilities in favor of picking up my crochet hook to create this beautiful hat.
I think what stood out to me was the ease of the pattern. It was something I could do without having to figure out a new stitch, or a new technique. I had the knowledge, the yarn, and the power to create something pretty. If you know how to crochet in the round, and do a back post double crochet, you’re good to go!
At the end, I decided to alter the hat by making a small band, and sewing it on top of the cinched seam instead of doing the flowers. There are so many possibilities. If you don’t feel like crocheting an extra piece for the cinched front, you could always add a rhinestone button, or just wrap yarn around it. Your choice!
If you want to do my alteration, here are the instructions:
Row 1. Sc into the 2nd ch from the hook. Sc to end of row, ch1, turn
Repeat row 1 until your band reaches about 1 3/4 – 2 inches. Cinch your hat at the seam, and sew on the piece to cover up the seam.
I’m planning to make another turban hat with a different embellishment soon. If you want to see what other hooky adventures I’m up to, you can follow my adventures on Instagram! For more amazingly popular free crochet patterns, head over to AllFreeCrochet.com and prepare to spend your day browsing beautiful patterns until your eyes glaze over!!
Gosh I can’t believe it’s been so long since I’ve posted a new knitting pattern! But I’m back at it and what I wanted to share with you was this simple, satisfying pattern that you can finish in an evening! The Minty morning headband features cabled edges, and a middle braided cable.
I only had a little bit of this colorway in Vanna’s Choice yarn left, so I knew I wanted to make something small. If you’re up for a quick, fun, fashionable project, let’s get started!
Using US Size 9 knitting needlles, CO. 28sts.
Row 1, 5: K6, P4, K8, P4, K6
Row 2, 4, 6, 8 : P6, K4, P8, K4, P6
Row 3: C6B, P4, K2, C6F, P4, C6F
Row 7: C6B, P4, C6B, K2, P4, C6F
Repeat pattern until headband measures about 17-19 inches, bind off, and sew seam. Enjoy!
And… If you’re looking for more patterns- I’ve just added a new hat pattern to my shop:
The Dottie Hat
The Dottie Hat features a light worsted yarn in a diagonal lace pattern. It’s comfy, cute, and perfect for transitioning into (or out of) winter!
I stepped outside to play with my dog in the snow last week, and snapped a few pics of my latest design: The Anna Hat. The next day, the snow melted in the 50 degree heat, so I’m glad I did! And hey- I’m definitely not complaining. I stepped outside yesterday in a t-shirt and jeans, admiring what looked like a beautiful spring day in February.
I’m sure we’ll get our fair share of snow this year, but winter’s mercy seems to be upon us Ohioans this year. Since we’re heading to Belize in April for my wedding, and we missed last winter all together because we were in Belize, I have to say I feel like mother nature has been really good to me!
I am happy to be back in the States again (not many yarn stores in the tropics. None at all actually.) but I can’t wait to head back to Belize in April, walk down the sandy beach, and marry the love of my life! Hopefully before then, we’ll get one more beautiful snowy day that I can wear my new hat, but if not… eh, there’s always next year!
Follow along below for the free pattern to make your own Anna Hat!
The Anna hat features a warm fold up brim, and a beautiful cable motif that is easy to knit. It is worked in the round with worsted weight yarn. This has been by far one of my favorite hats to knit. Hats are my favorite thing to knit. I haven’t done a cable pattern in a while- and knitting this hat re-ignited my love for cabling!
When pattern becomes difficult to knit on circular needles during decrease rounds, switch to DPN’s. The pattern is meant to fit snugly on your head. If you need to wet block at the end, instructions are given.
pm – place marker
K – Knit
P – Purl
C6F: Cable 6 Front (slip 3 stitches onto cable needle and hold in front. Knit 3, then knit 3 from cable needle.)
C6B: Cable 6 Back (slip 3 stitches onto cable needle and hold in back. Knit 3, then knit 3 from cable needle.)
C4B: Cable 4 Back (slip next 2 sts. onto cable needle and hold in back. Knit 2, then knit 2 from cable needle.)
Cut yarn and weave through remaining stitches. Pull tight to close hat. Weave in all ends.
Wet block if necessary. If your hat needs to be stretched a little, wet it and squeeze remaining water out with a towel. Do not wring out. Place on blocking board or foam board, stretch to desired size and place pins to hold in place. Hat will also stretch a little bit with wear.
I’ve been having a lot of fun with super bulky yarn lately. I wanted to find a way to knit a huge scarf without spending $100 on yarn. So I bought myself a pair of size 50 (25mm) knitting needles and got to work! I realized that if I held 2 strands of super-bulky yarn together, I could achieve the same effect as those beautiful Loopy Mango chunky knits.
I would love to get me some Loopy Mango yarn, don’t get me wrong. But after the holidays I decided that it wasn’t the right time to splurge. So for my first project, I used 2 strands of Lion Brand Wool Ease Thick N Quick held together. It was a great substitute, though I have a feeling I’ll be trying out some more luxurious yarns on these huge needles soon.
You can order the needles on Amazon, and have them at your door in 2 days, which gives you enough time to finish whatever’s currently on your needles, and start this amazingly huge scarf! The cost of yarn for me was only about $16. A pretty good deal I think! So are you ready to begin? Cause I’m already knitting this baby in gray!
With 2 strands of Lion Brand Wool Ease Thick and Quick yarn held together, cast on 16 stitches. Knit the stitches that are cast on together as 1 stitch, holding the 2 strands together throughout the pattern.
Row 1: Knit all sts.
Row 2: Purl all sts.
When your scarf reaches 52 inches long, Bo. Using yarn needle, fold scarf in half and sew seam together.
Hi! I'm Margo, and I love pulling loops through other loops. I create knitting patterns, crochet patterns, and handmade apparel and accessories. I believe in slow fashion, upcycling, and living a handmade life.